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What to do when you don’t believe?

It’s always amusing to say to yourself, when an idea sees the light and whether in the end it’s a great success or a terrible failure, that there is always one person that doesn’t believe it! It has happened to all of us to find ourselves in the position of someone who doesn’t believe, doesn’t feel or doesn’t want the idea. What would happen, in this case, if it is indeed you, who is asked to present that idea and you’re not in a position to refuse?

It is very likely that you would be angry, at least internally, with the person who had the idea or the person making the request to present it. It is also very likely that several times a day you go through the probabilities of getting sick or that someone else be designated for the task in your place. Suddenly, as the date approaches, an enormous lassitude invades you.

This state influences your emotions, thinking and behavior. Your body seems to subside under the pressure of the unusual weight, shoulders are lowered and gestures are slower. The feelings of being weak, overwhelmed, powerless and tired become omnipresent. Defeatist and demeaning thoughts turn in your head each time you have to devote time to your presentation.

If you have already experienced these symptoms perhaps you’re not aware that it’s just stress. Indeed, inhibition is the third form that stress can take after flight and fight. This state is all the harder to identify because it goes with your feeling “I don’t believe in it therefore I’m incapable of doing it.” But this shortcut is exactly what stops you from moving forward.

Those who depend solely on their intuition, enthusiasm and motivation take the risk of being helpless when their stress impedes them from accessing the creative functions of their prefrontal cortex. And it is incidentally in this case where we can measure the lack of technique in building a presentation. Think of an actor, playing in a play that he doesn’t like, and can’t allow himself to be bad. The solution is precisely to depend more on technique than on intuition.

As we have seen, every idea is a source of change and every change is an opportunity for a story: who needs to change? What is the danger of immobility? Why should we change? How will the idea make things move? What will be the resistance and how to beat it? Who will benefit from this change? So many technical questions that will allow you to structure an effective presentation, even if you don’t believe!

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