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To teach people something…

“To teach people something, you need to mix what they already know with what they ignore” Pablo Picasso.

When you prepare a speech, one of the first questions you should ask yourself is: “what do I want them to remember?” Since your audience’s attention can be attracted by a lot of things and, in the end, will retain very little, it’s extremely important to select exactly what you really want people to remember. And as Picasso expressed, a cognitively effective technique is to create links between information that is already known and information you want to see committed to memory.

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