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Nothing is more difficult than simplicity

When we started out, we used to present the 5 top bogus excuses people give to not use storytelling. The one that came in first place was: “It’s a more complicated technique than the others.” The more we advance in our carriers the more we develop an expertise. But we should not be trapped by this expertise. An expert likes complexity because it puts his know-how in the foreground. A leader likes simplicity because it allows him to reach everyone.

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