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Our story managers write and select articles that will help you clarify your ideas, structure your stories, stage your presentations and personify your projects.

Trigger the reflex for cooperation

To achieve goals of adhesion and commitment with our presentations, it is always helpful to master the fundamentals of our cognitive processes in decision-making. Thus, we saw two weeks ago that the practice of mental arithmetic before making an ethical or moral decision could significantly influence our choices.  Today we will see that we are…

How to talk to everyone?

A lot of our advice has focused on managing the audience’s attention. In addition to the techniques we have already mentioned, there is a simple but often neglected means to stimulate listening: varying the semantic level.  When we have an idea, we can express it on 4 semantic levels: Share an anecdote: “The last time…

Mathematics makes us dishonest!

No, we haven’t given in to a sensationalist title. And we’re not taking revenge on a school system where math was and remains the implacable judge that separates the average student from the brilliant one. A study published in 2014 and backed by the Harvard Business Review showed that the practice of mathematics had a…

How to use quotes correctly?

We generally recommend putting a minimum of elements on a slide, with the same drive: “simplify to amplify,” simplify the information to amplify the message. To hold the attention in a room, it is especially important to use short texts that don’t force the audience to be in reading mode. One of the exceptions to…

How to get motivated?

One of the major obstacles to increasing our skills in presenting and public speaking is time. It’s a reality, we are asked to do more and more presentations leaving us less and less time to prepare them. Especially given that public speaking is generally not the core activity of our work. But what impedes our…

Capturing and holding attention

After last week’s tip on memorization, it seemed natural to refresh your memory on a few techniques in capturing and holding people’s attention. For many of you who complain about memory loss, the cause of your lack of concentration and attention is fatigue or stress. The effects of intense concentration are really quite amazing. We…

The three worst speaker profiles

The practice of speaking leads us to expressing many instinctive behaviors. Even if we know that we should change certain demeanors, it is not uncommon to be incapable of doing so in real situations and to repeat automatic reflexes that we normally would want to avoid. There are three speaker profiles in particular, which we…

How to make sense with your slides?

Slide design is a fascinating subject where one’s creativity can be expressed almost limitlessly. But don’t forget that the majority of us who design slides have not studied fine arts, or graphic design at school. And if the majority of slides we see are totally ineffective, it is not just a matter of design and…

Increase memorization of your messages?

How memory operates is really something quite amazing. There is no “memory zone” in our brains. Bricks of memories are stored pretty much everywhere. These bricks are interconnected by neuronal connections that allow us to rebuild our memories. Thus, when we remember an event, not everything comes at once and we need time to rebuild…

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