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HUBSTORY’S LATEST NEWS

Our story managers write and select articles that will help you clarify your ideas, structure your stories, stage your presentations and personify your projects.

How not to stumble over your words?

In everyday life, whether we’re at the office, in a café or at home, words come naturally. We have our own vocabulary, expressions and rhetorical precautions that we are used to using. Naturally, we have a clear idea in mind and an objective vis-à-vis the person we’re speaking with: making him adopt our point of…

Re-energize yourselves during the holidays

Re-energize yourselves during the holidays and we’ll meet again on the 7th of January for a new season of our Thursday ZE Tips.

The game precedes the rule!

When we evolve in our way of presenting, we often change many rules. Whether in terms of narration, design or oratory techniques, sometimes it’s an entire part of the corporate culture that needs to change, to accept these new practices which are essential for an effective presentation of ideas. It is obvious that approaches such…

Switch to presentation mode

Though PowerPoint is regularly criticized, this unavoidable software package offers some valuable and sometimes overlooked features. One of the most important tools for a speaker is probably the “presentation mode” (a.k.a. presenter’s view). Despite its usefulness it is a little known feature. Yet, it gives speakers an extremely comfortable interface to improve their speaking performances.…

And what if it was manipulation?

The more we advance in the field of public speaking, in oratory techniques and narrative building, the more the question about manipulation arises.  During our consulting sessions, we’re constantly looking for a better narrative strategy, one that will permanently change someone’s feelings, opinions and behavior. When we propose an effective way to express an idea,…

Trigger the reflex for cooperation

To achieve goals of adhesion and commitment with our presentations, it is always helpful to master the fundamentals of our cognitive processes in decision-making. Thus, we saw two weeks ago that the practice of mental arithmetic before making an ethical or moral decision could significantly influence our choices.  Today we will see that we are…

How to talk to everyone?

A lot of our advice has focused on managing the audience’s attention. In addition to the techniques we have already mentioned, there is a simple but often neglected means to stimulate listening: varying the semantic level.  When we have an idea, we can express it on 4 semantic levels: Share an anecdote: “The last time…

Mathematics makes us dishonest!

No, we haven’t given in to a sensationalist title. And we’re not taking revenge on a school system where math was and remains the implacable judge that separates the average student from the brilliant one. A study published in 2014 and backed by the Harvard Business Review showed that the practice of mathematics had a…

How to use quotes correctly?

We generally recommend putting a minimum of elements on a slide, with the same drive: “simplify to amplify,” simplify the information to amplify the message. To hold the attention in a room, it is especially important to use short texts that don’t force the audience to be in reading mode. One of the exceptions to…

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