Who has never heard a presentation that ends with “there you go” (or voilà)
“Voilà” begs for an ending. Finishing with “that’s it” or voilà is the worst way to conclude a presentation. And for good reason! The conclusion is the part that needs to be remembered, the grand finale, what must make an impact, and stay with the audience. It is therefore imperative to be attentive to this moment, to make it useful for you and memorable for your audience.
What should we do? Here are 4 easy tips to ban “there you go” and finish your presentation in style!
SAY THE MAGIC WORD
The end being a key moment, it’s crucial to have the full attention of your audience. To do this, use the magic formula “in conclusion.” Hearing these words, your audience will immediately understand that this is the ending. Knowing that there are only a few minutes left before being liberated, your audience will be in the right disposition to listen to your final words. However, once “in conclusion” is pronounced, you must conclude for real. If you continue with your arguments, you will end up losing your audience for good.
ANCHOR THE BENEFITS
When you conclude, nothing new should be mentioned. This moment must, on the contrary, be devoted to recalling the essential points of your argument. Careful, the idea is not to summarize your arguments, but to highlight the benefits that can be drawn from them. Who will be the beneficiaries of your project? What will the benefits be for them? The answer to these questions makes your remarks concrete and allows your audience to project itself more easily.
OPEN THE POSSIBILITIES
The end of your presentation is not the end of your story, quite the contrary. It must be an invitation to see further ahead. To do this, you must show your audience that it has a role to play in the rest of the adventure. By imagining the future of your project and the role it can play, you will trigger the reflex of cooperation with your audience.
DON’T LET ANYONE STEAL THE LAST WORD
When your audience understands the you are finishing up, they may begin to intervene. Questions could be asked, informal exchanges might begin, which impede you from finishing your presentation. Since you cannot predict how things will turn out, always plan a final sentence to wrap up the session, to spur into action, or simply to thank your audience. This way, it is you who ends by carefully guarding the last word.
There you go.