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Storytelling
STRUCTURE YOUR STORY

Any story is a narrative for change. That is exactly what makes stories so attractive. They invite us to discover the way in which our heroes come together and adapt to the changes that they are experiencing.

In order to capture and maintain your audience’s attention, you will need to do the same thing: design your presentation as a story about the change prompted by your idea.

We are not only irrational, but predictably irrational

We adopt very irrational behaviors when faced with change. If someone opposes one of your ideas, it is due less to malevolence than it is to a resistance to the changes your idea will provoke. This is where the HUBSTORY® becomes a powerful tool in building a narrative that will promote the switch from fear…

People will never forget how you made them feel

If your goal is to leave a profound impact on your audience, you have no choice; you will have to share something other than figures and charts. The presentations we remember are always the ones that left us feeling strong emotions. To reread: How to give an unforgettable presentation? How can you memorize your presentation?…

Every story talks about change

A factual presentation generally connects the facts of the relationship between cause and effect. This accentuates the impression that you’re justifying yourself. Our approach to storytelling requires you to first to ask a basic question: “What will my presentation change for my audience?”. Then, the only thing left do is to tell the story of…

To teach people something…

“To teach people something, you need to mix what they already know with what they ignore” Pablo Picasso. When you prepare a speech, one of the first questions you should ask yourself is: “what do I want them to remember?” Since your audience’s attention can be attracted by a lot of things and, in the…

The heart has its reasons, which reason does not know

We always have the reflex to want to demonstrate our point of view or to prove that we are right. But neurocognitive research shows that in the vast majority of cases, our decision-making mechanism is driven more by desire than by reason. When you have ideas you want to promote, stop trying to prove that…

The universe is made up of stories not atoms

Fondness for storytelling is not a fad! When Aristotle, then Cicero, laid the foundations of rhetoric, they proposed methodologies very similar to what we read in modern works. The brain prefers stories: it understands better, it projects better and remembers better. So get rid of analytical structures that are totally counter-productive for the benefit of…

How can you memorize your presentation?

When we prepare a speech, especially when there are stakes involved, we would like to free ourselves from our notes in order to give a fully open sincere and committed speech.  Last week we saw how presentation notes can play their support role effectively. Today we will discuss memory techniques that will help you be…

Does storytelling work in every country?

The globalization of markets has also led to the globalization of presentations.  It is not uncommon today to prepare a presentation in France that you’ll give in Germany to an English audience.  Even though speaking in public is never trivial, presenting in a language other than your own, to an audience of a different culture,…

Don’t drop your ideas!

Ideas are at the heart of what drives us. They make us want to get up in the morning, they feed our conversations and, if they receive the support of others, they bring innovation to companies and organizations. Ideas are a significant vector for motivation but they have a big drawback: they don’t spread by…