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Storytelling
STRUCTURE YOUR STORY

Any story is a narrative for change. That is exactly what makes stories so attractive. They invite us to discover the way in which our heroes come together and adapt to the changes that they are experiencing.

In order to capture and maintain your audience’s attention, you will need to do the same thing: design your presentation as a story about the change prompted by your idea.

People don’t know what they want…

We hear more and more often that it is difficult to get the attention of an audience. But the goal is not so much to attract their attention, but to sustainably capture their interest. To get there you will have to find a relevant and unexpected answer to two basic questions: What keeps them from…

Opportunities are like buses…

Between the optimist, who thinks the best is always possible, and the pessimist, who thinks that the worst is inevitable, there are two irreconcilable worlds. The optimist will always find the occasion to remember that he was right to believe, and the pessimist, to anticipate failure. This human reality is one of the main challenges…

Don’t be so eager to believe everything you’re told

Confirmation biases are behind the main resistances to change. And we are all affected, whether we like it or not. From the moment we are convinced of something, the brain takes shortcuts: it highlights everything that will confirm our belief and minimize everything that undermines it… It’s a trap to take into account for oneself…

A man’s character may be learned…

Behind your speech, there is something essential to convey: your intention! Making cold and disembodied speeches will only serve to feed those who doubt your sincerity. By becoming accustomed to qualifying your subject, you will more easily show your opinion and your feelings. By multiplying relevant adjectives, it will be easier to convey the emotions…

Everything that can happen happens

By talking about your projects in storytelling format, you can give a role to each speaker: your teams, your silent partners, your allies, but also your critics. Don’t forget that even the most aggressive of your opponents is also in search of a good story to tell. The more you give a rewarding role to…

An entrepreneur is someone who jumps off a cliff…

Rhetoric and eloquence are two essential professional performance tools for those who need to advance their ideas. Agility, apart from being a mode of organization, is first and foremost an individual ability to turn insights, decisions and initiatives into a story worth telling. To reread : The game precedes the rule! Don’t drop your ideas!…

Tomorrow’s world is built on today’s stories

“Telling a story” does not mean “talking about nonsense!” Relegating storytelling with manipulation tools is unfair and dangerous. The past is at the origin of innumerable stories: your last mission, the end of the year presentation, last week’s client… by the same token, your projects will have more chance of succeeding if they include a…

You must do today what everyone else will do tomorrow

Innovating means proposing something that no one has seen before! Resistance to new things that need to be learned, organized and implemented is inevitable. This is why your ideas need to be perfectly presented. By doing so, you create desire, get your teams to adhere to what you say and to lower their resistance and…

When it’s urgent, it’s already too late.

A presentation is the poor relative of professional performance tools! And yet, they’re ever-present in selling a project, reporting on a balance sheet, showing results or proposing a strategic direction… And what if it sufficed to have a method to save time? To reread: The game precedes the rule! What are the 4 elements of…