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Storytelling
STRUCTURE YOUR STORY

Any story is a narrative for change. That is exactly what makes stories so attractive. They invite us to discover the way in which our heroes come together and adapt to the changes that they are experiencing.

In order to capture and maintain your audience’s attention, you will need to do the same thing: design your presentation as a story about the change prompted by your idea.

Don’t forget you have an idea to sell!

Behind every presentation, even those without any financial stakes, there’s an idea to sell. Indeed, to leave a lasting impact on your audience, even with a strictly educational content, we know that it’s essential to build your remarks around an idea that will bring a solution to a problem. In this context, Jean-Marie Dru wrote…

Dramatize, it will go better!

Capturing and maintaining attention are two requirements for a successful presentation. Capturing attention is easy; all we need to do is move. It all boils down to reflex; when something moves we look. The danger is that we can lose the audience’s attention just as quickly. Keeping your audience’s attention is essential if you want…

The magic trick to capture peoples’ attention!

The success of your presentation depends on your ability to understand what your audience needs to hear. Regardless of your key message, the way you are going to structure your remarks is decisive. Before winning over your audience, you first need to get their attention. Whether you are selling, convincing, teaching, or simply sharing information,…

To be understood, be concrete

For an audience to agree with your remarks, it is essential that it gets a quick mental picture of your idea. For this purpose it is imperative to be concrete. Too often, speakers, wanting to show that they have mastered their subject, wrongly develop complex concepts that only delay the moment when the listener understands…

3 reasons for using Post-its® to prepare your presentations

We regularly repeat that the first pitfall to avoid, when preparing a presentation, is to throw yourself into PowerPoint. The tool is efficient for designing slides but it is totally ineffective in gathering and organizing ideas or in working as a team. To boost the preparation phase, the use of Post-its is much more pertinent.…

Is your audience ready to take risks?

Scientific studies have shown that the feeling of losing is psychologically stronger than the feeling of winning. This fear of losing seems to have a huge impact on how we make decisions. Thus, it has been shown that if we face up to the possibility of a potential loss we are more inclined to take…

Everything’s a story

During this awards season celebrating cinema, the Oscars and the Caesars have inspired us to let you in on a tip we give to all our clients: Everything’s a story. It is not because you have to present an activity report or an annual financial statement, that you should forget to integrate the essential elements…

Build your remarks like a conversation

Obviously a presentation is rarely planned as a dialogue with the audience. By advising you to approach the exercise as a conversation, we are inviting you to consider the comfort  of your audience, and putting it before your own. In a conversation, you naturally pay attention to your partner:  is he listening to you, does…

ZEPRESENTERS launches “ZE Thursday Tip”

News isn’t always morose. Regularly it can be inspiring and, more often, it can be really funny. Every Thursday, Erik Tartrais will publish a cartoon drawing inspired by news headlines. You will discover that the art of presentation is hidden behind every topic. Don’t miss our next tip, sign up now!