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Storytelling
STRUCTURE YOUR STORY

Any story is a narrative for change. That is exactly what makes stories so attractive. They invite us to discover the way in which our heroes come together and adapt to the changes that they are experiencing.

In order to capture and maintain your audience’s attention, you will need to do the same thing: design your presentation as a story about the change prompted by your idea.

STORYTELLING IS FASHION ?

“Storytelling” is like a Pitch, you hear it everywhere, you see it everywhere. This communication technique has been on everyone’s lips, from agencies to advertisers, for several years. We have heard many times, during our speaking events: “yes, this is the new trendy thing,” or “yeah, I’m not very convinced, it’s just another marketing technique.”…

WHAT IF IT GOES WELL?

WHAT IF YOUR PRESENTATION GOES WELL?

Today is D-Day! You’re expected early in the morning to present the project you and your team have been working on for months, to your management committee. Your future in the company, as well as that of your team, depend on this presentation. No pressure! Along the way, as you try to rehearse your remarks…

BON ORATEUR VS BEAU PARLEUR

What’s the difference between a smooth-talker and a good speaker? (VF podcast) This question isn’t obvious because there is none. When a smooth-talker or a good speaker takes to the floor, if he’s in front of you, at first glance there is no difference. And by nature, a smooth-talker is a good speaker. They both…

“Hello, let me introduce myself, my name is Henry…” this sentence must be banned from the start of your speaking engagements. Your very first sentences are decisive for the rest of your presentation. Indeed, we rarely have the opportunity to make a good first impression twice. As unfair as it may seem, the first impression…

STORYTELLING AT THE SERVICE OF YOUR OWN PERSONAL BRANDING

Practiced since the dawn of time, Storytelling continues to weave its way into our daily lives. On TV, in the subway or in the supermarket, Storytelling is now “everywhere” to emotionally connect consumers and brands, while leaving a strong imprint in people’s minds. Its impact is powerful, brands would be wrong to do without it!…

AND WHAT IF YOU LOVE PRESENTING?

We have regularly cited an American study which found that 75% of Americans are terrified of speaking in public. 3 out of 4 people is no small matter. But it also means that for a quarter of those polled, speaking in public is not a cause for concern. We can even imagine that among those…

How can you mess-up your presentations for sure?

If there’s one thing the coronavirus crisis has taught us, it is knowing how to distinguish between the things you can anticipate and things you cannot. It’s the same when you speak in public. Even if you have full control over your preparation, you cannot anticipate all the unforeseen events on D-Day, and remedy the…

STORYTELLING CAN BE LEARNED!

Many of us practice storytelling without even knowing it. Telling stories is what you do naturally when you share an anecdote or a memory. After a totally bizarre weekend, few people at the coffee machine on Monday morning would start their story with “1: my weekend didn’t go as planned; 2: luckily I found a…

WHAT IF WE RECONCILED POWERPOINT AND STORYTELLING?

PowerPoint is a highly criticized tool… and that’s not fair! It’s not fair because it never promised to help us create great stories that inspire, nor to help us sell better, persuade better or engage better.   The truth is that today, PowerPoint is associated with long, painful moments, where everyone is board, presentations are…