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Storytelling
STRUCTURE YOUR STORY

Any story is a narrative for change. That is exactly what makes stories so attractive. They invite us to discover the way in which our heroes come together and adapt to the changes that they are experiencing.

In order to capture and maintain your audience’s attention, you will need to do the same thing: design your presentation as a story about the change prompted by your idea.

STORYTELLING AT THE SERVICE OF YOUR OWN PERSONAL BRANDING

Practiced since the dawn of time, Storytelling continues to weave its way into our daily lives. On TV, in the subway or in the supermarket, Storytelling is now “everywhere” to emotionally connect consumers and brands, while leaving a strong imprint in people’s minds. Its impact is powerful, brands would be wrong to do without it!…

AND WHAT IF YOU LOVE PRESENTING?

We have regularly cited an American study which found that 75% of Americans are terrified of speaking in public. 3 out of 4 people is no small matter. But it also means that for a quarter of those polled, speaking in public is not a cause for concern. We can even imagine that among those…

How can you mess-up your presentations for sure?

If there’s one thing the coronavirus crisis has taught us, it is knowing how to distinguish between the things you can anticipate and things you cannot. It’s the same when you speak in public. Even if you have full control over your preparation, you cannot anticipate all the unforeseen events on D-Day, and remedy the…

STORYTELLING CAN BE LEARNED!

Many of us practice storytelling without even knowing it. Telling stories is what you do naturally when you share an anecdote or a memory. After a totally bizarre weekend, few people at the coffee machine on Monday morning would start their story with “1: my weekend didn’t go as planned; 2: luckily I found a…

WHAT IF WE RECONCILED POWERPOINT AND STORYTELLING?

PowerPoint is a highly criticized tool… and that’s not fair! It’s not fair because it never promised to help us create great stories that inspire, nor to help us sell better, persuade better or engage better.   The truth is that today, PowerPoint is associated with long, painful moments, where everyone is board, presentations are…

IS A PITCH RESERVED SOLELY FOR START-UPS?

A common exercise in the world of startups, the Pitch, has long been wrongly considered as a start-up tool and not suitable for more established companies. Today we are dismantling another stereotype of the public speaking world. On your Pitch, get set, go!   The term “Pitch,” like its cousin, “the presentation,” is still too…

4 tips to increase your influence

More and more companies are looking to awaken the leadership skills of their employees, at the risk of the word becoming clichéd. Far from being a fad, many companies have realized the importance of having team leaders, i.e., people who stand out for their autonomy, their involvement and their ability to get others moving.  …

How to use Storytelling to manage?

Storytelling is a great communication tool for telling stories, but not only that. When you manage to give meaning to your ideas, generate interest in your projects and defend an inspiring and desirable promise of change, you’re doing much more than communication. So, in concrete terms, how can you use storytelling to manage your teams?…

Help, I have to replace someone!

One of your colleagues is no longer available for the next convention! You’re seized by panic as you discover that you are designated to replace him. How can you turn this poisoned gift into an opportunity to strengthen you speaking and leadership skills? Like in the theater, when you have to replace an actor, you’ll…