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Pitch
Clarify your ideas

You dream about calling out to your boss in the hallway, or raising your hand in a meeting to talk about your project… just ask yourself one question first: “What is the idea?”

The pitch is the trailer for your idea: an optimized message to brand your credibility and create enough curiosity so they want to find out more. In just a few minutes, you will be able to see the interest kindled by your idea without ever having to say too much.

Don’t forget to assert your credibility!

Everyday beautiful ideas are doomed to never see the light because those who defend them haven’t worked enough on their credibility. Getting audience support is the goal of any presentation. This means that even if the audience doesn’t remember precisely what you said, it has retained that your idea was interesting. It is a seed,…

The 3 strategies to create desire

If public speaking is stressful for most of us there are however some presentations where the stakes are clearly higher than others. Whether it’s recommendations, a pitch session or more generally any sort of presentation with the aim of selling an idea, the audience has real life or death power on the financing or implementation…

How to start a presentation?

Before the start of a presentation, there’s always a moment of hesitation. The audience is beginning to get settled. Generally, the first-comers take the time to send a few emails while the latecomers are still looking for a seat. The murmur of conversations has begun and it’s up to the speaker to get everyone’s attention.…

How to conclude a presentation?

Among all the quotes we attribute to Sarah Bernhardt, there is this one: “in a play, there is a beginning and an end. In the middle you fill the space.” Without subscribing to this assertion, it is undeniable that the introduction and the conclusion of your presentation are crucial. If the beginning is intended to…

Convince or create a desire?

Many presentations aim at obtaining financing, getting people to accept a project or selling something. In this context, getting the audience’s support can mean the difference between business success and failure. To enable decision making, there are two approaches that are often opposed to one another: argument and emotion. Making an argument aims at convincing…

The 3 rules of a good pitch

Finding a good catch phrase to generate interest in an idea or a project is not always easy. In the heat of the moment, it’s often difficult to step back enough to be synoptic and powerful. To help you find how to best pitch your idea, here’s the “rule of the 3 Cs”: concise, concrete…

Good presentations spark innovation

The stakes in giving a good presentation aren’t minor. The development and commercial success of companies depend on it. Because the ability to effectively present ideas is directly correlated to the potential for business innovation. Having good ideas is not enough to succeed. You must also be able to explain, share your vision and generate…

Happy Holidays!

The ZE TIPS are going on vacation. We wish you excellent end-of-the year celebrations. Rendez-vous on the 8th of January for more advice at the service of your presentations and your leadership!

How to make a good impression?

When we want to talk to someone we don’t know, we always start by finding ways to break the ice.  It’s sort of like a social ritual, as if we need a lead-in before we talk. But when our future interlocutor is someone we’ve dreamt of meeting for several years, the stakes are not the…