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ZE Thursday Tip

Happy Holidays!

The ZE TIPS are going on vacation. We wish you excellent end-of-the year celebrations. Rendez-vous on the 8th of January for more advice at the service of your presentations and your leadership!

How to speak when we have nothing to say?

This question may seem surprising. Especially since we tend to advise others to keep quiet when they have nothing to say. Talking is always something extremely engaging and reserving ones remarks for important matters often gives them value. However, there are cases where, without having to make concrete contributions to the conversation, one needs to…

Are you sure we’re listening to you?

The impact of social status on the mechanisms of paying attention has been the subject of several scientific studies. This research has shown that people of a higher social status show fewer signs indicating their attention, such as a smile or a nod. In addition, they are more likely to show indifference or to interrupt.…

The 3 basic audience expectations

The aim in speaking to an audience is always to obtain support and even to create zealous ambassadors for your idea. In this context, it is always appropriate to ask yourself what the audience expects from your presentation. But it is also valuable to know that the answer to this question is consistently divided into…

How to make a good impression?

When we want to talk to someone we don’t know, we always start by finding ways to break the ice.  It’s sort of like a social ritual, as if we need a lead-in before we talk. But when our future interlocutor is someone we’ve dreamt of meeting for several years, the stakes are not the…

How to gain the audience’s trust?

Whenever you speak in front of people you don’t know, there’s one unchanging ritual that occurs: the audience wonders if it can trust you. In this quest, the elements of non-verbal communication have a huge impact because if words allow us to grasp the remarks, the attitude allows us to understand the speaker. Hence, the…

3 particularly effective ways to pitch!

Knowing the pitch of your presentation allows you to answer in a concise, clear and inspiring manner, the inevitable question that will be asked of you in a hallway or elevator: what’s your idea? Being able to whip out an effective response under any circumstance will spark interest, establish your credibility and participate in leaving…

How to tell a story concretely?

Although we’ve been speaking about storytelling for many years, we must recognize that the reflex to switch to “story” mode is far from widespread among presentation designers. Obscure, complicated, unnecessary, all good excuses cannot rule out the main interest of a good story: to capture attention. But we must recognize that too many complex methods…

Don’t wait ’til it’s too late!

All the tips we share with you each week show the abundance of issues that affect the art of presenting ideas, either directly or indirectly. Design, public speaking, storytelling, cognitive mechanisms… without taking into account the daily contributions of neuroscience researchers, the knowledge base is huge. But more importantly, this knowledge is completely useless if…