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ZE Thursday Tip

Stop being so hard on yourself!

It has become commonplace to say that the vast majority of us dread public speaking. This fear, as pervasive as it is, sometimes takes the form of an uncontrollable aversion. This inner experience is so violent that it makes it unthinkable to speak and the prospect of having to do so makes one literally sick.…

What’s the use of slides?

Given the criticism from everywhere concerning PowerPoint, the question is legitimate. It’s obvious that the vast majority of projected slides are unnecessary and that many presentations aren’t worth our time. But the unconditional criticism of all presentations is unfair. Not making any slides on the pretext that some presentations are boring, is like refusing to…

How to give an unforgettable presentation?

The most effective way to firmly anchor a speech into the minds of your audience is to make them feel an emotion. Indeed, emotions allow you to quickly access your memory. When someone reminds you of a moment in the past, you will first call upon the emotions you felt: « it felt good », « I was…

How to conclude a presentation?

Among all the quotes we attribute to Sarah Bernhardt, there is this one: “in a play, there is a beginning and an end. In the middle you fill the space.” Without subscribing to this assertion, it is undeniable that the introduction and the conclusion of your presentation are crucial. If the beginning is intended to…

Convince or create a desire?

Many presentations aim at obtaining financing, getting people to accept a project or selling something. In this context, getting the audience’s support can mean the difference between business success and failure. To enable decision making, there are two approaches that are often opposed to one another: argument and emotion. Making an argument aims at convincing…

How to lighten up your slides?

Regardless of the debates that stir up our economists, we might have an explanation for the lack of growth in our country: cumbersome slides! And, without wanting to over-dramatize, we believe that our economy cannot continue to support the weight much longer. The demonstration is simple: too many slides are overloaded with texts, lists, graphs…

The 3 rules of a good pitch

Finding a good catch phrase to generate interest in an idea or a project is not always easy. In the heat of the moment, it’s often difficult to step back enough to be synoptic and powerful. To help you find how to best pitch your idea, here’s the “rule of the 3 Cs”: concise, concrete…

How to pass on trust?

We have already explained the necessity of putting forward the elements that mark your credibility in a speech. Indeed, if for one reason or another, doubt floats on your legitimacy to speak or on the relevance of your remarks, the attention paid to you will only be partial and the approval of your message will…

Good presentations spark innovation

The stakes in giving a good presentation aren’t minor. The development and commercial success of companies depend on it. Because the ability to effectively present ideas is directly correlated to the potential for business innovation. Having good ideas is not enough to succeed. You must also be able to explain, share your vision and generate…