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ZE Thursday Tip

I search when I want. I find when I can.

Storytelling methods are like recipes. They allow you to identify and arrange the ingredients in order to make good stories. The more you reason in terms of ingredients, the easier it will be progress step by step and give yourself the time to find the right ideas, the common thread or the right wording that…

The sale begins when the client says “no”

You can run all the change management projects you want, nothing will happen if you don’t trigger the change. To do this, there’s nothing better than a founding, inspiring and committed speech, which clearly expresses the problems you will solve, without neglecting to take into account the resistance you will provoke. To reread: The TED…

People don’t buy what you do…

The more you unite people around your convictions, what inspires you, the purpose of your presence and your commitment, the more they will be willing to follow you… and secondarily buy what you have to sell. It is time to answer this question: why do I get up in the morning? To reread: Develop your…

That which is well thought up is clearly stated…

One of the essential dimensions of your leadership is the ability to clarify, simplify and make things understandable to everyone. Conversely, if you express yourself without making the effort to clarify, people will think at best that you didn’t work enough, or at worst that your ideas are of no interest! To reread: To speak…

No word was ever as effective as a rightly timed pause

Of course finding the right words and having a good turn of phrase matter. But remember that your non-verbal communication has 10 times more impact on an audience. Simple words from an invested speaker will always have more effect than selected words from an absent one. To reread: How not to stumble over your words?…

Better to keep your mouth shut…

The fear of being perceived as an imbecile keeps many people from speaking in public, asking questions or sharing their opinions. This accentuates the responsibility of managers to allow people to express themselves openly, and to be attentive to all the great ideas that churn in the minds of those who don’t dare speak out.

I learned that courage was not the absence of fear…

The fear of speaking in public concerns practically everyone. Those who think that it will pass are mistaken; those who say you can get rid of it are lying to you. On the other hand, this fear can be a blessing, since adrenaline greatly increases your ability to observe and react. Still, you will have…

Be the change you want to see in the world

We don’t adhere to a project; we adhere to the change that it will spark. That is why, regardless of technological advances, public speaking is and will remain an indispensable act of communication, so that you can tell the story about the change you’re proposing, and anchor a feeling of confidence in your ability to…

Form is content appearing on the surface

There is no need to be a graphic designer to make effective slides. Often slides are overloaded because those who create them think that their work will not be evaluated on its quality, but on the amount of information that is projected. If, on the other hand, your ideas are clear and you are focused…